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Facts about conventional B2B sales
There’s nothing like a handshake and face-to-face meeting to build business
relationships, but in a digital world, your target market takes the measure of your
business long before you get to set foot in the room.
The trick with B2B marketing is getting the right message in front of the right people
when they’re ready to receive it.
That’s where the POWER-UP NETWORK comes in.
That’s where the POWER-UP NETWORK comes in.
81%
of buyers don’t want to hear from a salesperson
when they’re first learning about a product.
— 2018 Sales Statistics, Hub-Spot
1%
of cold calls actually result in meetings.
— Keller Research Centre, Baylor University
— Keller Research Centre, Baylor University
47%
of B2B buyers viewed 3-5 pieces of content before
engaging with a sales representative.
— 2016 Content Preferences Survey, Demand Gen Report
82%
of consumers feel more positive about a company
after reading their custom content.
— The 75 Essentials, Ion Interactive
5.4%
people are involved in the average
B2B buying decision.
— Harvard Business Review, CEB Global
B2B buying decision.
— Harvard Business Review, CEB Global
Content marketing is all about building trust
with your customers. If a person gets value from
consuming your content, than that’s a step in the
right direction towards building trust.
The Power of Partnership
Get the power of connection.
Reach more than 6,090 Alberta electrical industry professionals with the Alberta Electrical Alliance and the Power-Up Network.
Our network subscribers gain access to valuable information and a suite of digital marketing assets customized to the electrical industry. It’s a multi-faceted tool designed to connect product manufacturers, suppliers, companies, contractors, agencies, electricians and other industry professionals.
For less than the cost of a single, one-page display ad in an industry publication, bronze level POWER-UP NETWORK subscribers receive a year-long directory listing, a brand microsite, social media posts, newsletter brand spotlights, email notifications for new leads, monthly reporting and search engine optimization.
Best of all, as a member of the POWER-UP NETWORK, you have the credibility of the Alberta Electrical Alliance behind you.
Base subscription (bronze) features include:
Power-Up Spotlight directory listing:
Your company’s value proposition and logo featured on an easy-to-navigate, attractive industry listing – an electrical industry insider's guide.
Power-Up brand profile microsite:
A site, hosted on the Power-Up Network, with information targeted specifically at the Alberta electrical industry. Includes hosting, writing and design services.
LinkedIn posts featuring your brand:
Get exponential reach for your brand message with posts on AEA’s 2000+ member LinkedIn channel.
Power-Up Newsletter – brand spotlight:
Featured content in a valued industry information resource sent to 6090 industry professionals.
New lead email
alerts:
alerts:
When customers fill out forms or download website content, that’s a warm lead. The Power-Up Network sends automated email alerts so you never miss a potential sale.
AEA.com logo
slideshow:
slideshow:
Keep your brand top of mind with AEA members. Company logos will be featured on the AEA website for one year.
Search Engine Optimization (SEO)
Effective SEO ensures your microsite turns up in potential customer’s web searches.
Monthly campaign reporting:
Monthly reporting provides insights into the pages, products and content customers are looking at on your digital assets.
Find the best plan for you
POWER-UP NETWORK yearly subscriptions are available in four levels, from bronze to platinum, to suit your marketing needs
and budget.
BRONZE
Show off your brand with the
Power-Up Network spotlight.
Includes the benefits of a brand microsite, monthly reporting, LinkedIn posts, Power-Up Newsletter exposure and more
Power-Up Network spotlight.
Includes the benefits of a brand microsite, monthly reporting, LinkedIn posts, Power-Up Newsletter exposure and more
SILVER
The benefits of bronze,
made better.
made better.
Including both a brand and product microsite, monthly reporting, LinkedIn and Power-Up Newsletter exposure, and a blog article to showcase industry expertise.
GOLD
A robust package, truly the gold standard.
Includes all of the benefits of BRONZE and SILVER, with even more opportunities for brand awareness, product promotion and social media presence.
Includes all of the benefits of BRONZE and SILVER, with even more opportunities for brand awareness, product promotion and social media presence.
DOWNLOAD THE POWER-UP MEDIA KIT
Fill out the form below to instantly receive the Power-Up Network media kit.
