The Alberta Electrical Alliance Christmas Fundraisers Bring in $9,700 for Local Charities
AEA • January 8, 2021
FOR IMMEDIATE RELEASE
Calgary, AB: The Alberta Electrical Alliance (AEA) proudly announces that this year’s AEA Christmas Fundraisers collectively raised $9,700 for The Magic of Christmas Charity in Calgary and Edmonton’s Food Bank.
The AEA is a long time supporter of both organizations and normally raises funds through the contribution of their members during the AEA’s Annual Regional Christmas events. Despite these events being cancelled due to COVID-19, the AEA chose to carry on their charitable tradition and took the fundraisers online.
“We realized that this year, our communities need us now more than ever,” says Tara Ternes, Alberta Electrical Alliance Chief Executive Officer. “It was our honour to team up with our incredible members to help ensure that every family had gifts to open and a meal to eat at Christmastime.”
AEA member companies and individuals rose to the challenge, supporting the fundraisers through their generous contributions. Main corporate contributors this year included: City Electric Supply, EECOL, EWEL and Prolux Lighting.
Over the years, the AEA has donated a grand total of over $50,000 to Calgary’s Magic of Christmas Charity:
“The Magic of Christmas has been the humble beneficiary of the AEA Calgary Region fundraising campaign since 2014. Despite the annual in-person event being cancelled this year, the generosity of the AEA members once again blew our minds,” says Scott Perley, The Magic of Christmas President. “We’re grateful to the AEA and its members who donated and helped us to ensure that Christmas wasn’t cancelled this year for the families we visited.”
For more information, please contact:
Tara Ternes
Alberta Electrical Alliance, Executive Director
The Magic of Christmas Charity
Edmonton’s Food Bank
Thanks to our corporate contributors:

The Alberta Electrical Alliance (AEA) has once again demonstrated the power of community and generosity through its annual Christmas events. Since 2013, these festive gatherings have raised just over $100,000 for The Magic of Christmas, a charity dedicated to spreading holiday cheer to families in need. Additionally, since 2022, the AEA’s support for Edmonton’s Food Bank has grown to an impressive $45,418 — with significant contributions from BJ Electric Supplies Ltd. over the past two years.